Testing Laboratory

A towel’s GSM defines its weight, density, and overall feel — and even a 5–10 GSM difference can noticeably change its performance.  

In the laboratory, a precise circular sample is taken and weighed to confirm that the actual GSM matches the declared value.  

Consistent GSM results show that the towel was woven with stable tension and controlled yarn density — the foundation of reliable and repeatable quality.

Shrinkage is normal for cotton… but excessive shrinkage is not.  

In this test, the towel is washed and dried under standardized conditions, and its dimensions are measured before and after.  

This shows whether the fabric was properly stabilized during production and whether it will maintain its size and shape under demanding hotel laundry cycles.

Color fastness is where true dyeing quality is revealed.  
In the laboratory, the towel goes through three essential sub-tests:

• Washing Fastness:  
To check how well the color holds under heat and detergent.

• Rubbing Fastness:  
To measure whether the color transfers to other fabrics or surfaces.

• Chlorine Fastness:  
Critical for hotels with pools or spa areas, where towels encounter chlorinated water.

Strong fastness results indicate that the color is stable, durable, and properly bonded to the fiber.

Absorbency is the heart of a towel’s purpose.  
In this test, a drop of water is placed on the fabric — or the towel is fully submerged — and the time required for complete absorption is measured.

A high-quality towel absorbs water quickly and deeply, without floating, resisting, or leaving moisture on the surface.

This test simulates real-life friction and repeated use to evaluate how stable the towel’s surface remains.  
The fabric is rubbed under controlled pressure, and the level of surface disruption is assessed.

A towel with stable fibers and a balanced yarn twist resists pilling and maintains its clean, smooth appearance for much longer.